
Bottom line: BlackBerry’s turning a profit. Not a huge one by any
stretch – just $23M over the course of the quarter – but that’s
something. And considering how OEMs like HTC have swung below that
profitability line on some of their own recent quarterly filings, it’s
pleasantly refreshing to see BlackBerry in the black.
Cash-on-hand is up, and liabilities and expenses are down – both good
signs. Still, it’s important to remember that we’re not talking about
runaway success here; this is more performance along the lines of the
barely-eking-by variety. But what it’s also not is a sign of a company
that’s given up. BlackBerry’s a fighter, and maybe its efforts to
streamline itself and focus on its best opportunities for profit really
will be enough to keep the Waterloo ship sailing for quite a bit longer.
Update: OK, but isn’t much of this profit coming
from enterprise services? What about just straight-up smartphone sales?
How’s BlackBerry faring there? Well, it may need a little work still,
but CEO John Chen is optimistic,
explaining that he’s got a 10M unit target: if BlackBerry can sell just
that many phones a year, it will be profitable when it comes to
hardware.
0 comments:
Post a Comment
Think you for your visit. We hope that you will be back soon.